Showing 1 to 10 of 538 results.
• Executive summary
• Introduction
• Why purchase an existing Business?
• Search process
• Conclusion
• References
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Introduction 3
Brief Description of the Company 3
Industry Information 4
Industry Analysis 5
Internal Analysis of the Firm 8
Identification and Evaluation of the Current Strategy 10
Conclusion 11
References 13 ... Less
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Introduction on E-business
Type of E-Business
Customer
Channels of communication with the customer
Differentiation from competitors
Products and service (Present)
Products and service (Future)
Selling chain of Bus transport in India
Gathering information – Customer needs, Competitor action, Supplier opportunities
System requirements of E-business model
Business model
Business Resources (including financial investment)
Revenue and cost structure
Advantages to the customer
Advantages to the business
Conclusion and References on E-Business model
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• Executive summary
• Part 1 – Sol Melia case study
• Introduction
• PEST analysis of Sol Melia
• Analysis of Sol Melia by Porter five forces
• Analysis of its competitors
• Part 2 – Marketing report
• Identifying the marketing strategy for Best Western hotels
• Developing marketing strategy for Best Western hotels
• Projected outcome of the marketing strategy
• Conclusion
• References
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Introduction 3
About the Retail Companies 3
Wal-Mart 3
Tesco 4
Strategy Mix 5
Wal-Mart’s Business Strategy 5
Tesco’s Business Strategy 6
Creating an easy way of shopping 6
Focusing on provision of low cost merchandises 6
Comparison between the Retail Strategies of Wal-Mart and Tesco 6
Performance Evaluation of the two Companies 8
Wal-Mart 8
Tesco 10
Summary of Performance Evaluation 11
Conclusions 11
Bibliography 13
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Introduction 3
PART A- ANALYSING PDSA’S MARKETING STRATEGY USING THEORITICAL MODELS AND CONTEMPORAY LITERATURE 4
SWOT Analysis 4
PESTEL Analysis 5
Porter’s Five Forces Model 9
BCG Matrix 11
PART B- STRATEGIC MARKETING PLAN 13
Service mix 13
Situation analysis and strategies 17
Market Implementation Table 20
Financial aspect 21
Return on additional Marketing Investment 24
Conclusion 24
Bibliography 26
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Executive Summary……………………………………………………………………...2
1. Introduction……………………………………………………………………………4
2. Company Background and Objectives………………………………………………5
3. Target Market and Positioning………………………………………………………5
3.1 Target Market………………………………………………………………..5
3.2 Positioning……………………………………………………………………6
4. SWOT …………………………………………………………………………………6
5. Integration of marketing communications models & concepts …………………...7
6. Integrated Communication Strategy………………………………………………...8
6.1 Advertising and its Objectives………………………………………………8
6.2 Creating messages……………………………………………………………8
6.3 Sales promotion………………………………………………………………8
6.4 Point of purchase…………………………………………………………….9
6.5 Selecting media……………………………………………………………….9
6.5.1 Television…………………………………………………………...9
6.5.2 Billboards……………………………………………………….…10
6.5.3 Newspapers……………………………………………………….10
6.5.4 Magazines…………………………………………………………10
6.5.5 Internet……………………………………………………………10
6.6 Establishing Momentum…………………………………………...11
7. Communication outcomes…………………………………………………………...11
8. Conclusion…………………………………………....................................................12
References …………………………………………........................................................13
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Introduction: 3
About Carrefour 3
Target market 4
Target market of Carrefour Dubai 4
Target audience 4
Media Selection for Carrefour 5
Creative strategy: 8
Media strategy 8
Print 8
Audio: 9
Visuals: 9
Direct mail 9
a) Social media 10
b) Word of mouth 11
Media Scheduling: 11
Program monitoring: 12
Program evaluation: 12
Bibliography 14
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• EXECUTIVE SUMMARY
• MARKET SEGMENTATION
• VALUE PROPOSITION
• OPERATION STRATEGY
• PLANNING STRATEGY
• FINANCIAL
• CRITICAL ANALYSIS
• LIST OF REFERENCES USED TO ANALYZE
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Introduction 2
Australian Food Retail Industry 2
Strategic Planning 3
PESTLE Analysis for Australian Market 5
Political 5
Economical 5
Social 6
Technological 6
Environmental 6
Legal 7
Five Forces Analysis 7
Bargaining Power of Supplier 7
Bargaining Power of Buyer 8
Threat of new entrants 9
Threat of Substitutes 9
Degree of Rivalry 9
Future of Retail Food Industry 10
Conclusion 11
References 12
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